Thursday, February 20, 2014

Off Broadway Shoe Warehouse renovates Charlotte stores

Three Charlotte-area Off Broadway Shoe Warehouse stores are being spiffed up, part of the company's broader store renovation program.

The stores at Concord Mills, South Boulevard and Northlake Mall are all part of the upgrade program. Here's a little about each store and what's new there.

  • The Concord Mills store will now be a flagship location for Off Broadway. The store reopened on Feb. 10. Off Broadway added: "Major investments in new lighting – with warm color output – updated flooring and beautiful, loft-like exposed brick walls all work together to enhance the ambience, while showcasing the merchandise in an appealing manner."
  • The South Boulevard store's upfit will be complete on Feb. 24. Says Off Broadway: "This site features many of the updates that the Concord Mills store has received, except for the lighting renovations, which will occur later this year. The remodel also complements the improvements that are happening in and around the South End neighborhood."
  • The Northlake store has upgrades that will be visible starting March 1, Off Broadway said. Customers "will notice new flooring that is on-trend for today’s retail environments, as well as industrial-inspired exposed brick walls as part of the store’s updates. Both enhancements add character to the in-store environment for new and returning customers."
The Concord Mills Off Broadway Shoe Warehouse store, courtesy Off Broadway.

“These renovations give us the opportunity to continue to offer our customers an enjoyable shopping experience,” said chief operating officer Rick Brown, in a statement. “Our number one goal is customer satisfaction – and one way to accomplish this is to enhance the in-store shopping environment, which also complements the high-end styles and brands we carry.”

Stores in the Kansas City and Washington, D.C. areas will be remodeled next, the company said.