Thursday, February 27, 2014

New and moving stores at SouthPark

The "SouthPark Shuffle" might be the new dance of the season, as the region's largest mall continues moving existing stores and adding new retailers.

First, the new stores. As we reported a few weeks ago, Armani Collezioni is opening a 3,000-square-foot SouthPark store near Nieman Marcus this summer, offering ""timeless elegance for men and women." Here's what the mall says about the new store: "Armani Collezioni, a sub-label of Italian fashion house Giorgio Armani aimed at a generation of fashionable consumers, will launch its brand in the Southeast at SouthPark."

Lush will open a 697-square-foot store in the malls center court in May, the makeup retailer's first in Charlotte. The British company sells handmade cosmetics. "Since LUSH arrived on the scene 19 years ago, its philosophy has always been to have the least possible impact on the environment, while still producing effective and innovative beauty products. From fresh cleansing rolls at the skin care bar to piles of fragrant Bath Bombs, shoppers are encouraged to choose their cosmetics personally at LUSH."

Now, here's what's moving at SouthPark:

  • Sur La Table is moving to a 6,000-square-foot store in the Dillard's wing, next to Express, in May 2014. The store "will overflow with epicurean inventiveness and detail designed to inspire both gastronomic experts and novices alike."
  • Kate Spade New York is relocating to a 2,122-square-foot store in the Nordstrom wing, next to David Yurman.
  • Mori Luggage and Gifts is moving to a 2,000-square-foot store next to American Apparel, by the mall's main entrance.
  • The Limited is remodeling its 5,000-square-foot store in the Macy's wing, next to Journeys. The remodel will be complete in June.
  • And Häagen-Dazs, Auntie Anne's, Nestle Toll House Café and Planet Smoothie are all relocating in May within the food court as they move to make room for the new H&M apparel store.
So, if you want to see all this on a map, here's a link to the map of SouthPark (Warning: It's small).


Ed McDonald said...

Just leave the Showmars alone.

Audrey Greenwood said...

It is all about catering to the general public and attracting more of their desired target audience. Therefore, moving about the existing stores and adding new ones is highly necessary in order to provide a wider range for the shoppers there and beyond. The strategy obviously takes time to achieve but the efforts would definitely be well worth it as revenue will soon increase.