High-end organic grocer Whole Foods is giving away 100 free turkeys on Monday, as the company seeks to generate buzz ahead of its Charlotte opening next year.
The contest is a sort of guerilla-marketing strategy. Interested shoppers will have to follow the Facebook page for Whole Foods Charlotte location for instructions. They'll have to find a turkey mascot and tell him the answer to a question ("What makes a Whole Foods turkey different?") to get the bird.
The turkeys will come in insulated cooler bags, spokeswoman Darrah Horgan said, along with tips for how to cook them.
Whole Foods has long been one of the most anticipated additions to the Charlotte retail scene, especially after scrapping earlier plans to build a store in the Elizabeth area years ago. (Here's an earlier story, for those hungry for more details).
Friday, November 18, 2011
Whole Foods to give away 100 turkeys in Charlotte on Monday
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3 comments:
Hmm...good marketing...I guess. However, it would be a much better story if the turkeys were donated to one of the shelters.
oh wow, i would love to have one of those turkeys for thanksgiving since I am broke already and been out of work for a week
WF ain't all that CLT. They've been thumbing their noses at Charlotte for years. Support local, NC, grocery stores.
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