Tuesday, October 29, 2013

I.C. London at the Village at SouthPark

There's a new option for upscale lingerie at the Village at SouthPark, with a 1,262-square-foot I.C. London store that opened earlier this month.

The store joins I.C. London locations in Dilworth and Ballantyne. Here's their description, if you're not familiar with the company:

"Known for providing the largest selection of bras in the Charlotte metro area, I.C. London offers women bra sizes ranging from A-M cup and band sizes of 30-46. Owner Shelly Domenech initially brought the family business to Charlotte and opened the first I.C. London location in Historic

And here's a story from December about the I.C. London's success, written by my excellent colleague Caroline McMillan Portillo. An excerpt:

"As the lingerie and fine sleepwear boutique I.C. London celebrates 20 years in Charlotte, owner Shelly Domenech, 43, remembers when she almost handed over the keys.
It was 1996. The boutique – a play on the “I see London, I see France” rhyme – was 7 and Domenech was 30. It was the only job she’d ever had.
Her parents had bought the store in 1989, when it was named “Illusions” and located in their hometown of Hendersonville, about 100 miles west of Charlotte.
Domenech, a recent college graduate and an MBA student at UNC Charlotte became the sole owner at 23, moving the store to its current location off East Boulevard in Dilworth.
She dropped out of the master’s program and signed the lease. Ten days later, her 52-year-old father died.
“I said, ‘This is one of the last things my dad did on this earth. I’m going to make it work,’ ” Domenech recalls."

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