Burger 21, a new fast-casual burger company, plans to open a franchised location in Charlotte next year, as the restaurant expands into North Carolina.
The burger company is owned by Tampa Bay-based Front Burner Brands, the same company that franchises The Melting Pot Restaurants. Dan Stone, vice president of franchise development of Front Burner Brands, said the restaurant differs from competitors like Five Guys Burgers & Fries by offering less customization and more "chef-inspired" burgers.
"We are very popular with females and kids because of the non-beef varieties," said Stone. He said 40 percent of their burgers served are currently non-beef, and 69 percent of their revenue comes from non-beef items, including salads.
There are currently four Burger 21 locations in Tampa and six more under development in Florida, Georgia and New Jersey.
In Charlotte, Burger 21 will be joining other competitors in the so-called "better burger" segment of the market, including Five Guys and Smashburger. That's part of the reason Burger 21 hopes to expand so quickly, adding 20 to 30 new locations next year.
"We want to be in the retail hubs where we'll find a Chipotle or a Panera," said Stone. "Some landlords, once they get a Five Guys or someone like that, they don't want another burger concept. "We don't want to lose our position in markets."
If you're interested in becoming a franchisee, you can check out Burger 21's franchising site here.