Wednesday, February 1, 2012

Boyles Furniture is coming back

Longtime North Carolina furniture company Boyles Furniture is trying to make a comeback, a year after the former company finished liquidation sales.

Conover-based Hendricks Furniture Group, the former owner of Boyles, filed for bankruptcy in 2009, citing the rough economy. The 34-store chain dwindled to five, then finally closed its last location last year.

But a new company, Home Furnishings Delivered, bought the Boyles name and intellectual property in 2011, for an undisclosed sum. Brothers Chad and Alex Hendricks, sons of the former Hendricks Furniture Group owners, are behind Hickory-based Home Furnishings Delivered.

The company is planning to open a new, 45,000 square-foot store in Mooresville in mid-March. The store, which they hope to expand to 60,000 square-feet within a year, will be located in the former Burlington Mills site, being redeveloped by Michael Bay. It will be named Boyles Furniture Direct.

The Hendricks, headquartered in Hickory, hope to use the "manufacturer-direct" retail model to offer low-priced furniture without compromising quality. They say the store will be "low cost, low overhead" and draw on their "experience in big box retailers and relationships their relationships with domestic and international vendors, and their success in large-scale sales events like Boyles’ famous Metro Sales."

"We knew this was a perfect way to re-introduce the brand," said Chad Hendricks, in a statement. "Our goal is to deliver great style at great values—all the best of what people remember about the Boyles name."

The company plans to open several other divisions, both physical retailers and online.

“This is an exciting first step back into the marketplace for the brand,” said Alex Hendricks. “For decades, the Boyles name has meant stylish furniture at the lowest prices in the country. We’re looking forward to building that reputation once again.”

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The company's new location in Mooresville. Here's a link to their Facebook page.


Anonymous said...

Negative comments about Boyles seem to be disabled......what does this mean?

Anonymous said...

Congratulations! I have kept up with Boyles as I worked for Larry Hendricks, a most professional and honest man,in Kennesaw, Georgia. My prayers are with your success and truly will watch to you you succeed. Geraci