Wednesday, January 28, 2015

Brewpublik delivers craft beer to customers' doorsteps

A new service in Charlotte allows you to have your craft beer and drink it too without even having to leave the house.

The newly launched Brewpublik delivers four types of craft beer within a 30-minute radius of uptown Charlotte in either 12-pack (for $35) or 24-pack (for $60) hand-crafted wooden crates once a month. Like Pandora, the service uses an algorithm (or as they call it, a "beergorithm") to curate a selection of craft beers based on the customer's taste.

According to its website, Brewpublik has access to any beer distributor in North Carolina, or over 600 different beers. With each delivery, Brewpublik offers a beer information sheet that includes a description of the beer, how it's made, background on the brewer and food that complements it.

The Charlotte company was started by Zach Jamison and Charlie Mulligan, "two dudes" who live on Hawthorne Lane, according the company's website. The two said they plan to expand the service to other cities in the Southeast in coming months.

"We think Charlotte is developing a thirst for craft beer and we want to help customers discover and experience these new beers that are being created both in our backyard and all over the country," Mulligan said in a statement.

11 comments:

Wesley H said...

So I can pay $35 for a 12 pack that I can go to any number of local places and get for a fraction of that? With a 30 minute delivery radius, they aren't delivering to anybody that doesn't have a great beer selection easily available to them. Anybody paying for this service has far more money than common sense.

David Allen said...
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Charlie Mulligan said...

Hi Wesley-

Thanks for your feedback! So here's the amazing thing about BrewPublik- we actually pick four separate beers out for you each month, custom-tailored to your tastes. Most of the time, it's beer you might not even know existed- but it's going to be uniquely tailored to you- so you'll love it. Think of it like Pandora for beer. So basically, for $35, your getting a mixed 12-pack of amazing, premium craft beer delivered to your door. We think that's a great deal for anyone who wants to explore great craft beer without the risk of getting something that they just don't like.

I encourage you to check out www.brewpublik.com and find out more!

Thanks,
Charlie, Co-founder BrewPublik

Wesley H said...

Who I am to knock somebody trying to make a buck, but from a consumer's standpoint, for far less than $35, I can try just about every IPA (or whatever the beergorithm determines my taste to be) in the case at Common Market or the Plaza Midwood HT. I can build a 6 pack at HT and try 6different beers for $9.99. For $35, I could try 18 beers (3 six packs) and still have a few bucks left over for the gas it took me to drive to the store instead of having my beer delivered.

M5 Buyer said...

Craft Brews are closer to $12-13 for a six pack, so $12 doesn't seem like too great of an inconvenience for paying someone to deliver and bring you items that aren't readily available in Charlotte.

This assumes that you are OK with outsourcing that and forgoing the fun of discovering it yourself.

Charlie, an unsolicited recommendation would be to drop 'amazing' from your marketing lingo. We're not teenage girls.

Bill said...
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Wesley H said...

M5 Buyer, my reference to $9.99 is the price charged at the places in town that let you build your own 6 pack. This services appears to be similar except the company builds your 12-pack for you. This service also doesn't give you the chance to find something you like and stick with it, it's like a beer of the month club based on their "beergorithm." My point was that $35 for a 12 pack seems way too high for something I can buy myself for half that price. I may be more understanding of the concept if the delivery range was outside the Charlotte city limits, where there isn't access to such a wide range of craft beers.

Adam said...

Hey Wesley,
Every business is not for every consumer. Ever think you just aren't their target market? Go build your own sixer and let these guys succeed. Every business has a contrarian.

Wesley H said...

I hope they succeed, really I do. If I'm not the target market, then who is? It's not the average Joe that thinks Bud Light is good beer and is used to paying $14.99 for a 24 pack. I'd say it is the people that enjoy craft beers and enjoy discovering new craft beers. My question is, why would these people pay these prices to try 4 beers per month and why would these people, who live within 30 minutes of Plaza Midwood, purchase this service rather than going to any of a number of places throughout the city that sale the same things for a much cheaper price. What benefit does the buyer get? Don't say the information sheet, beeradvocate.com is free and readily available on my smartphone as a walk the aisles at Good Bottle, Common Market, 201Central, Brawley's, Bulldog Beer, Mikes's, Salud, Healthy Home Mkt....

Adam said...

If you don't get it, then you are not their target. I really don't think they want to take you away from going into good bottle. This to me seems like a service for people with discretionary income that would like to have a delivery once a month for beers they might not have tried otherwise. that is it.

Willy Loman said...

I'm all in.