Thursday, April 18, 2013

Food Lion rolls out new Walmart price comparisons

Salisbury-based Food Lion is taking a page out of Walmart's playbook: Direct price comparisons. But this time, Food Lion is turning the method on Walmart itself.

Food Lion has started running weekly price comparisons between its goods and identical items at Walmart. The company claims that, with its MVP discounts, shoppers can save up to 17 percent on groceries.

Food Lion's ad this week
So far, Charlotte is the only market Food Lion is running these ads. You might recall that Walmart also rolled out a round of direct price comparison ads last year, targeting Harris Teeter. Charlotte was the first market Walmart debuted those ads in, making the city something of a proving ground in the battle for grocery market share.

Food Lion is trying to regain market share in Charlotte, after slipping to third place with 17.4 percent of the market. Harris Teeter regained the top spot from Walmart last year, after a store swap with Lowes Foods bulked up its grocery presence in the Charlotte market.

A subsidiary of Belgian grocer Delhaize, Food Lion has also rolled out initiatives to get fresher produce in its stores and re-brand its stores to try to lure shoppers.


GROCERY STORE SHARE
Top 10 retailers’ grocery market share in the Charlotte region
1. Harris Teeter: 23.7%
2. Wal-Mart: 20.4%
3. Food Lion: 17.4%
4. Bi-Lo: 7.7%
5. Sam’s Club: 5.6%
6. Costco: 4%
7. Aldi: 2.1%
8. Target: 1.9%
9. BJ’s Wholesale Club: 1.7%
10. Trader Joe’s: 1.6%
SOURCE: CHAIN STORE GUIDE



15 comments:

Anonymous said...

Harris Teeter is cheaper than both if done right.

Anonymous said...

Food Lion seems to have dramatically improved both its meat and produce. Employees also seem like they have ramped up their customer service as well. And prices are great!

Anonymous said...

Harris Teeter is not cheaper. It's just an excuse for elitists to feel like they are being pampered at a grocery store. Sickening.

Anonymous said...

Both Food Lion and Harris Teeter are pretty good at each of their specialties. Food Lion is good at everyday items and Harris Teeter is good at meats and hard to find produce.

Wal-Mart along with Sams-Club, dominates all supermarkets nationally, not just in NC. Supermarkets really cannot compete with Wal-Mart and Sams-Club.

Anonymous said...

Both Food Lion and Harris Teeter are pretty good at each of their specialties. Food Lion is good at everyday items and Harris Teeter is good at meats and hard to find produce.

Wal-Mart along with Sams-Club, dominates all supermarkets nationally, not just in NC. Supermarkets really cannot compete with Wal-Mart and Sams-Club.

Anonymous said...

WHAT ???? Harris Teter is good at meats. Most stores have a candy isle bigger than Harris Tetter's meat case. They rarely have a selection of beef or pork. The only time you find a pork shol;der is when it's on sale, and forget trying to find a selection of beef for roasting. Although I do not shop at Bi Lo, they have BY FAR the largest selection of fresh meat for retail sale. Harris Teeter can keep it's $60 a lb hanging dry aged meat case.

Anonymous said...

Food Lion does not have the variety of selection Harris Teeter does. They seem to only want to carry what they can sell a large quantity of. And you can forget about asking a local Food Lion manager to carry something. They will blow smoke at you, but never seem to follow through. In short, you either eat what small variety Food Lion has decided they will carry or do without. The ONLY thing Food Lion has going for it is the large number of stores they have usually puts one nearer than a Harris Teeter. All in all, I much prefer Harris Teeter. I don't like being told what I have to buy. I want what "I" want not what someone in Food Lion's corporate office wants to sell.

Anonymous said...

Yeah, right. Harris Teeter's meat department is smaller than the candy rack at other grocers? You've just said alot about yourself. Where do you shop?...the dollar store? HT has by far the freshest and best groceries in the area. The only one that can compete is Whole Foods...but there is one of them (two?). If you live in the hood you ain't hittin Harris Teeter (or perhaps the closest one has a small meat dept?). You should get out into the nicer areas of Charlotte more often. You will see then that HT rules.

Anonymous said...

"I don't like being told what to buy". Wow, how pathetic some of these soccer mom types are! Please just stay down in SouthPark and you can go to your expensive, snobby Harris Teeter all you want.

Food Lions are great stores that have good prices. We can go in and get what we need and leave. We are not part of some right wing conservative 'members only' mentality that wants to hang out for hours at a grocery store where the employees are your servants. God have mercy on you.

Anonymous said...

To the sorry racist above who said: "If you live in the hood you ain't hittin Harris Teeter (or perhaps the closest one has a small meat dept?). You should get out into the nicer areas of Charlotte more often."

I hope you burn in hell for your racism and hatred. We don't want to go to your sickening neighborhoods way out in a suburb. You only want to be around people just like you, so stay the hell in Ballantyne at your hateful Harris Teeter. No wonder it's all of you that make people everywhere talk trash about this city. Sorry, but it's never going to be the 1950s again, but try and recreate it down in your suburb all you want to.

Anonymous said...

thanks for share..

WSM said...

Can' t we all just get along ????

Georgie steppie said...

you're a douchebag. by using evic and double and triple coupons, Harris teeter can be much cheaper. just last week, ht had milk for 2.47/gallon and eggs for $.97/dozen while food lion was 4/gallon and 2.28/dozen respectively. shop smart and quit being such a douche.

Georgie steppie said...

all of food lions crappy meat comes in frozen. and they only carry "core" items that corporate makes them carry.

Georgie steppie said...

it's not the op or yourself that make charlotte shitty, it's the fact that charlotte IS SHITTY. I'd rather live in hell than charlotte (and that might happen)