Peter Millar, a company selling "premium lifestyle products," is opening a new store-within-a-store concept at the Paul Simon shop in SouthPark.
The 600-square-foot Crown Shop will feature Peter Millar apparel and custom display fixtures.
“Our customers have been loyal fans of Peter Millar since the brand’s inception in 2001,” said store owner Paul Simon, in a statement. “We are very excited to introduce the Crown Shop to our Paul Simon customers and solidify our position as a premier destination for the Peter Millar Collection.”
There will be a grand opening for the store on Dec. 5, featuring three days of 20 percent off cashmere products.
"The introduction of the Crown Shop is a great opportunity for us to further showcase the Peter Millar brand with one of our finest specialty retail partners," said Scott Ruerup, a Peter Millar executive. The store-within-a-store is Peter Millar's 11th Crown Shop.
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