Two relatively new food options on East Boulevard are closing this weekend, as Freshberry Frozen Yogurt and Smallcakes Cupcakery throw in the towel.
The neon-accented stores opened in the former Blockbuster location at Kenilworth Avenue and East Blvd. just this summer. I wrote about them when they were first announced in February, which you can read about here.
Smith, a longtime Charlotte franchise owner who opened the city's first Jersey Mike's sub shop and Moe's Southwest Grill restaurants, will be featured in an upcoming Observer store on franchising. He said that the Freshberry/Smallcakes concept is closing due to slow traffic.
That certainly seemed to be the case Wednesday night, when I went by the restaurant on my way home from work. A man in a cowboy hat was spinning LED lights to lure people into the nearly-empty parking lot.
A Jersey Mike's that occupies the other half of the former Blockbuster building will remain open.
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