Tuesday, June 12, 2012

Pregnant Groupon men, and Father's Day spending survey

A recent survey of shoppers from online retail site PriceGrabber shows that about 57 percent of people are planning to spend less than $100 on Father's Day this year.

Out of almost 4,500 consumers, 21 percent also planned to spend $100 to $249, and another 11 percent planned to spend more than $250 (lucky dads). The remainder of respondents didn't have a set amount they were willing to spend.

The most popular gift categories were practical gifts, with 41 percent of respondents saying they planned to get Dad something like a tool, auto accessory or appliance. Another 23 percent were planning to buy Dad hobby goods (such as golf equipment), 21 percent said entertainment goods (music, video games, etc.) 21 percent said clothing or accessories, 18 percent said tech gifts (smartphone, tablet)  and 15 percent said outdoor items (such as a grill). The numbers add up to more than 100 percent because some people selected more than one gift.

The pregnant men of Groupon

But if you're still stumped for what to buy Dad for Father's Day, you can always turn to Groupon, which is running a notably odd campaign to promote its deals. As you can see at the top of the page, the picture shows a pregnant man with his wife and, presumably, young son excitedly feeling his huge belly. "Deals to celebrate the man who carried you around for nine months," the text reads.

"Celebrate the man who gave birth to you," read a previous Groupon ad. "He felt you grow and kick inside of him for nine months - thank him with deals on Father's Day gifts."

It's hard to tell who exactly Groupon is marketing to with these banners (die-hard fans of the Arnold Schwarzenegger hit film Junior?), but at least they're definitely memorable.