Wednesday, May 2, 2012

The Shops at Target debut Sunday

The Shops at Target, a new store-within-a-store merchandising idea from Target, will debut at all of the stores locations and online this Sunday.

The Shops will feature items designed in conjunction with five small boutiques. They'll range in price from $1 to $159.99, covering product lines including upscale dog accessories and treats, candy, body care and perfume, and men's and women's apparel.

The collection of 400 items, or "flight," as Target calls the group, will also be available online. But the whole collection will be sold for only several weeks. Target has had success with other limited-run merchandise offerings, especially its smash-hit Missoni collection last year.

Additional "flights" featuring other boutiques are planned for later this year and next year, Target said. The five individual boutiques that will be featured are: The Candy Store, Cos Bar, Polka Dog Bakery, Privet House, and The Webster.


Bobby Blue Eyes said...

I love Target for trying all sorts of new combinations! Mixed Chicks ( hair products (made for curls like mine) just arrived in my Target here in TX...Thank you Target...Frizz 0 Me 1.