New interior design store in South End

Interior Motives is open on South Blvd., the product of interior designer and founder Will Smith's "modern eclectic" aesthetic.

Smith opened the store on April 1, after months of preparation. "I went to every furniture store in Charlotte," said Smith, who was an interior designer for 12 years before opening the store. "I don't think I missed one, and if I did, I don't know about it."


He settled on South Boulevard, and set about finding pieces that captured his design aesthetic. "It's challenging to find those things you need when you really need a statement piece. I said what items do I tend to find that people really love?" Smith said.

"I call it modern eclectic. You could come to our place and find an antique piece, but it will have a modern edge," said Smith. He tends to favor pieces with natural elements, re-purposed pieces, and creations from local artisans. "It's tactile, it's things you want to touch, you want to feel, and sit on."


"Most of our stuff is made in the U.S. We do have some imports, and we also do custom stuff as well," said Smith, a Duplin County native who's been in Charlotte since moving here to attend UNC-Charlotte.


"I started dabbling in the interior design business after I did an internship and realized I didn't want to be an attorney," he said.
Now he sells wallpaper, lighting, accessories, home decor, furniture and rugs. He said he's trying to appeal to all segments of the market, with large, assertive pieces and smaller pieces of furniture that would fit in a small apartment.

"We try to have a balance of everything," he said, "from the custom client to the client that just moved into their first apartment and needs a table."


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