Shoppers looking for preppy clothes and neckties will have a new option at SouthPark Mall soon, as vineyard vines announced they plan to open a location there in June.
The all lower-case retailer is moving to a 3,800-square-foot store, which it says will be its first in North Carolina. The location won't be shy about pumping up its nautical, Martha's Vineyard roots. The checkout area is being built around part of an actual fishing boat to serve as "visual reinforcement of the brand’s representation of the finer places and things life has to offer," the company said.
"We've always had a loyal following in the Charlotte area and are so happy we will now have our very own store, making the brand that much more accessible to our Southern customers," said CEO and co-founder Ian Murray in a statement.
The SouthPark location will be the retailer's 14th freestanding store. The brand is also sold in department stores, online and through a catalog.
UPDATE: The Container Store, which is moving into the empty Joseph-Beth bookstore at SouthPark, has announced it is set to open August 13. The Dallas-based store has a loyal following for its line of unconventional storage solutions. For more information about the new Container Store, click here. Both Joseph-Beth and nearby Borders at Morrocroft closed abruptly last fall.
Friday, March 18, 2011
New vineyard vines headed to SouthPark - and Container Store update
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7 comments:
I was wondering why I didnt see their line in any of the local stores this year. Very exciting!
Like..gag me with a spoon Buffy!
FINALLY!
Darn. I thought you meant a new winery was going to open in SouthPark. I don't care about nautical clothes.
H&M in the old Borders perhaps???
I miss Woolworths, Jack and Jill's Toys and Hobbies, The Intmate Bookstore, Bush Stationiers and the places that Southpark was built upon... oh well thats progress....
lol Remember L&S Prep Shop?!
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