Wednesday, April 14, 2010

Belk dives into social media

At 122 years old, Belk Inc. has been around a lot longer than your average Twitterholic (Twitterhead? Is this an actual term? I know not) or Facebook super-poster - but then, adapting with the times has helped the company endure in the first place. And it's with that in mind the Charlotte-based chain has launched a Twitter feed and Facebook fan page to further connect with customers, and broaden interest in the company further beyond store walls - trying a strategy that a huge range of retailers are trying across the digital landscape.

"Social media is an essential component of a company's communications arsenal today," Ivy Chin, Belk's senior vice president of e-commerce, said in a news release. "By forging an exchange of real-time information, we will be able to share our story and create consumer relationships that provide valuable feedback and information."

The Facebook page will provide information on fashion trends, product launches, sales and special events, with interactive features such as product surveys and commentary from Arlene Goldstein, vice president and fashion director. Goldstein is also the personality and force behind the Twitter feed, which features trendspotting tips and other observations. And, because we're talking retail here, the company is offering incentive for folks to sign up: Those that become a Facebook fan of Belk will receive a discount coupon.