Swoozie's opens Sharon Corners boutique

Upscale gift boutique Swoozie's has reopened in Charlotte, with a new store in the Sharon Corners shopping center across from SouthPark mall.

The company had closed its Charlotte stores in Morrison Place and Blakeney in 2010.

“We’re thrilled to be back in Charlotte and serving our loyal customers again,” said Ashley Plank, marketing director for Swoozie’s, in an email. “Charlotte’s strong economy and our familiarity with the market are what brought us back. Now we’re stronger than ever with the merchandise and exceptional service our Charlotte customers count on from Swoozie’s.”

The company sells jewelry, monogrammed scarves, stationery, invitations, stickers, drinkware, Christmas ornaments and a wide variety of other gifts and party supplies.

Here's how the company describes itself and its new store: "The company prides itself on building long-term relationships with its customers and creating a go-to place where busy, socially-engaged women can find unique gifts and party planning supplies for all types of celebrations – from cocktail parties to children’s birthdays – under one roof. Much of Swoozie’s merchandise can be customized in store including totes, glassware, jewelry, invitations and stationery.

Swoozie’s returns to Charlotte after closing two local stores back in 2010. Nearly all of the new store associates worked at the previous locations in Charlotte so they bring a wealth of experience and knowledge of Swoozie’s, its product lines and the local customer base.

The retailer has experienced a successful rebirth in recent years following its acquisition by Denver-based private equity firm Gart Capital Partners in 2010. Today, Swoozie’s has nine locations in Alabama, Florida, Georgia, Colorado, Texas, North Carolina and South Carolina, and continues to look at new markets for expansion."

The company is having a grand opening on Thursday, Dec. 11, featuring discounts on some items from 5 p.m. to 7 p.m.