Monday, April 21, 2014

Want to name Food Lion's soda?

If you've ever craved fame and fortune but been unsure how to make your mark, now is the time: You have the opportunity to name Food Lion's store-brand sodas.

From now through Sunday, April 27, Food Lion is offering customers the chance to submit their ideas online here. The sodas eligible for new names include Food Lion's root beer, ginger ale, orange soda, grape soda and fruit punch.

The five winners will get $500 and a year of free Food Lion-brand soda. Ten runners-up will get $100 gift cards to Food Lion, but only a three-month supply of Food Lion-brand soda.

Food Lion will decide the winning names by letting people vote online after it posts the finalists on its Facebook page, starting May 7.

The company, a subsidiary of Belgian grocer Delhaize, said each customer is allowed entry per soda per day.

Delhaize has 1,514 stores in the U.S., the majority of them Food Lions. The company also operates Hannaford and Bottom Dollar, and had $17.1 billion worth of sales in 2013. Delhaize is selling its 154 Sweetbay, Harveys and Reid's stores in a $267 million deal that's expected to close in the first half of 2014.

Private brands - such as the Food Lion sodas - make up an increasingly important part of many grocers' portfolios. In Belgium, private brands account for 57 percent of Delhaize's sales. While prices are lower on private labels, retailers make a higher profit margin from them.

In a conference call earlier this month, Delhaize's new CEO Frans Muller said growing private label sales at Food Lion's stores would be a top priority for the company this year.


Unknown said...

Kitty Pee.
"A dentist's best friend?"
Diabetes Maker.