With rival stores setting up for 8 p.m. Thanksgiving openings, Toys 'R' Us, Walmart and Target have all upped the ante by pushing their own Thanksgiving openings even earlier.
Toys 'R' Us will open at 5 p.m., three hours earlier than last year. Target bumped its opening up by one hour, to 8 p.m. And Walmart is going to start its Black Friday sales at 6 p.m. Thanksgiving, two hours earlier than last year.
Remember, just three years ago, Black Friday started on Friday.
In press releases, retailers praised their earlier opening times.
“For both our guests and team members, Black Friday is an exciting event that officially marks the beginning of the holiday shopping season. By offering advance access to deals at Target.com and opening our stores earlier, we are making it easier for guests to build a Black Friday ritual that works for them,” said Kathee Tesija, executive vice president.
“At Toys“R”Us, we understand the incredible excitement that surrounds the official kickoff to the holiday shopping season, and the anticipation of value shoppers – marker in hand – as they scour our Black Friday circular, noting the deals they plan to seek out at Toys“R”Us,” said Peter Reiner, Toys 'R' Us senior vice president of marketing.
"We’re excited to give our customers an incredible Black Friday with shopping hours that will allow them to take advantage of great prices on Thanksgiving night and all weekend long," said Walmart president Bill Simon.
Here are Thanksgiving Day opening times for other major retailers announced so far:
- Best Buy: 6 p.m.
- Kohl's: 8 p.m.
- Belk: 8 p.m.
- Kmart: 6 a.m.
- Sears: 8 p.m.
- Macy's: 8 p.m.
- J.C. Penney: 8 p.m.
- Old Navy: 9 a.m. to 4 p.m., closed for three hours, open again at 7 p.m.