Wednesday, February 6, 2013

Ann Taylor concept store coming to SouthPark

A new Ann Taylor boutique will open in SouthPark mall on April 19, the company said.

The new store will have a number of  features to distinguish it from Ann Taylor's existing stores. SouthPark currently has a traditional Ann Taylor store, and the company said this will be its first concept store in Charlotte.

"Inspired by a stylish modern contemporary home, the new Ann Taylor boutiques provide an intimate shopping chic, warm and inviting," the company said in its press release.

"The store's features include:

  White washed maple hardwood floors, luxurious crystal chandeliers, modern tufted furniture and sleek feminine fixtures inspired by the ultimate closet.

· Wardrobing niches that allow for strong fashion stories as well as a broad assortment of product.

· Styling rooms that feature unique floral wall coverings, luxe ottomans, plush carpeting, and a new proprietary lighting system with flattering backlit mirrors.

· Curated fashion presentations and expert styling services add to the store experience making shopping easy and fun

· Dedicated stylists on staff and available for both walk-ins and by appointment to assist clients in putting together perfect individualized looks for any occasion."