Prom dress store open in Charlotte

Charlotte Prom, a store dedicated to selling prom dresses and renting tuxedos, is hosting a grand opening this weekend on South Boulevard with a fashion show.

The concept, co-located with New York Bride & Groom, is geared towards (obviously) high school students, and special steps are taken to ensure girls get unique dresses. Each dress sold is registered, and the store says it will only sell each dress to one student per school.

"Prom is the beginning," owner Tracy Burke said in a statement. According to the grand opening announcement, Burke believes prom is, "Much more than simply a school sponsored dance...one of the key rites of passage that helps girls blossom into ladies and boys mature into gentlemen."

The prom store has 15,000 square feet of retail space, along with a tuxedo department that features samples of available styles. Lines of designer dresses include Sherri Hill, Tony Bowls, Flirt, Blush, Paparazzi, Flaunt and Mac Duggal.

Sunday's grand opening and fashion show start at 3 p.m. A free prom dress and a free tuxedo rental will be given away at the event.



View Larger Map