The store is an offshoot of the Journeys footwear stores, targeting kids ages 5 to 12 with "trendy and aspirational" shoes. Journeys Kidz carries brands including Toms, UGG, DC, Hello Kitty, Sperry, Converse and Vans.Journeys Kidz also carries accessories such as socks and backpacks, and plays kid-oriented music and cartoons on the in-store televisions. The new Journeys Kidz is located in Carolina Place's upper level, next to Build-A-Bear and The Limited.
There are some 150 Journeys Kidz locations in the U.S., including a new store at Concord Mills that opened in August.
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